February 15, 2001
EASY CARRY - KEY TO RECORD BREAKING
SALES AT SUPER BOWL XXXV
COSTA MESA, CA The huge success of concession sales at Super Bowl XXXV was largely due to the innovative design and
functionality of the Easy Carry food and drink holder. Making its debut at Super Bowl XXXV, Easy Carry became an essential component in generating more than $3.1 million in food and drink sales revenue. The two-tiered carrying
tray, with drink storage on the bottom and food products on top, provides one person the ability to carry food and drink for up to eight people. Not only did the fans experience more ease in carrying food back to their seats
comfortably and safely, but Easy Carry also provided a means for concessionaires to sell more products. According to a recent article in Amusement Business, Easy Carry provided a great service not only to the fans at Super Bowl
XXXV, but also to the concessionaires who reached a record high in per cap sales of $43.44. Paul Davis, President of Easy Carry, stated, We are thrilled with the outcome of Easy Carry at Super Bowl XXXV, and we are glad to see
that our product performed in the manner it was designed for, ultimately satisfying both the customer and the concessionaire. Easy Carry food and drink holders, emblazoned with the Super Bowl logo, could be seen being carried all
over the stadium and out to the parking lot after the game. This mobility provided the Super Bowl with a unique advertising opportunity, which enabled them to put their logo directly in the hands of the consumer as well as increase
visibility and awareness. The Easy Carry product was made to increase the ability to sell more products and deliver it with more customer ease. For more information about the product, visit www.easycarry.com. # # #
1778 Newport Blvd. Costa Mesa, CA 92627 Tel: 949-574-4949 Fax: 949-631-4600 www.easycarry.com
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US and International Patents Pending.