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June 25, 2002 EASY CARRY, THE NEXT GENERATION OF ADVERTISING, Oklahoma City, OK Easy Carry, an innovative two-tiered carrying tray that allows a sports fan to carry food for up to four people from the concession stand back to their seat, is replacing the tray of today. The carrier will make its Minor League Baseball debut at the 2002 Triple-A All-Star Game, July 9-10, at SBC Bricktown Ballpark. Easy Carry offers endless advertising, marketing and promotional opportunities for companies world wide by allowing them to place their messages literally
into the hands of consumers. The carrier becomes a mobile billboard as it is toted through the stadium, arena or auto track, increasing brand awareness and building fan loyalty. Patrons attending the Triple-A All-Star Game will
be able to experience the convenience of Easy Carry first hand when they are able to carry food and drink for up to four people safely and easily in one hand, leaving the other hand free to present a ticket stub or hold on to a
child's hand. Easy Carry previously made its world premier at the Super Bowl. Now, with its arrival at the 2002 Minor League Baseball Triple-A All-Star Game, Easy Carry is quickly becoming known as an innovative
product that provides the advertising, sporting, fast food (Quick Service Restaurants) and event industries with a fresh new spin on in-hand, mobile advertising and promotional opportunities. For more information about Easy
Carry, please visit Easy Carry is the new wave of advertising,
creating endless opportunities for advertisers, concessionaires, stadiums, and teams, while adding more incentives and excitement for the fans. Each Easy Carry offers ten clearly visible panels for advertising and can include
an unlimited amount of perforated coupons that can be easily utilized for coupons, raffles, fan balloting, and promotional give-aways. Easy Carry has the unique ability to customize its product for each advertiser or venue's
needs. For advertisers, Easy Carry provides an additional, unique approach to their up-coming advertising campaigns or a new twist on existing campaigns. By tracking the use of the coupons, any company can also analyze its
success with redemption counts. Concessionaires are also big supporters of Easy Carry because it allows each person to buy more items at one time. This, in turn, cuts down on lines and increases sales. The 2002 Triple-A
All-Star Game extravaganza will begin on July 9, with the OSSO Mark Harmon Celebrity Baseball Game at 3 p.m. followed by the Home Run Derby at 5 p.m. On July 10, the top players from the Pacific Coast League will face off against
the stars of the International League in the 2002 Triple-A All-Star Game being aired live on ESPN2 at 7:05 p.m CST. SBC Bricktown Ballpark accommodates up to 13,000 fans and could see as many as 25,000 fans during the course
of the two-day Triple-A event, all of whom will get the opportunity to experience the benefits of Easy Carry. |
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